About us



ela chapman is a women's retail boutique providing exceptional customer service with quality products at an honest price. Giving back to our local community and throughout the world, one transaction at a time ($1 of every sale goes back to a local nonprofit). 


Lisa Haley, owner, fulfilled her childhood dream of owning a women's boutique. Growing up in the Midwest, she learned from her father how to run a small business. She then developed a love for design and fashion. Shopping with her mother, she discovered that when you like what you wear, you feel confident, and confidence is happiness. "It goes beyond the clothing, it's your personality, who you are or want to be. Life is a canvas...paint it well." Lisa studied fashion and design in the Midwest, New York and Italy. She followed her dream of living in California. Lisa has fallen in love with Truckee, this is her home!